The practice of wedding photographer website pricing, and whether to display it or not, or even how to, it’s always a dilemma for many wedding photographers. Different consumers will feel differently about this subject as well. I will discuss three different ways to do it, and some pros and cons to these methods. I’ve tried all three over the span of 12 years.
I know that pricing professional services and hiring an artist are not always black and white, and there are variables. Discussing a client’s needs with them truly helps provide accurate and relevant pricing. However, shoe on the other foot, the consumers like to have an idea of starting point or range of services. The pros to this approach, you do have a chance for more engagement and can gather a little more information. The bad thing is you spend more time interacting with people who are often frustrated having no idea, and then ghost when they have sticker shock. Some consumers think you’re “hiding” prices and then hard selling, which is usually not true at all, but at that point all that is left is a disconnect. It is normal for consumers to get into defense mode when they’re shopping for services in industries they only know enough about to be dangerous. I personally think this option isn’t the best idea.
List a starting point or range –
This is my preferred option and what I have done for most of those 12 years. This way, it provides the consumer a basic idea of their potential investment, and it leaves room for discussion if they like your work and they contact you. There is still that chance for engagement. If your starting price is $1500 as a random number, the bride with a $500 budget sees that and moves on, which saves both of you time and frustration. The ONLY potential drawback is that some don’t even look, and they ask anyhow. You can make a website clean and efficient, but you cannot foolproof it for everyone. Also, some assume that their offering will be close to your starting point. But you’ve done your part by providing some transparency and yet inviting discussion. If a consumer doesn’t contact me because I don’t list “everything”, it’s not my client and they had no allegiance to my work to begin with. The goal is satisfying the average reasonable person. Once we discuss their needs, I provide detailed pricing information. This is also good because not all couples have an accurate idea of the package they need. For example, me being a documentary photographer doing minimal portrait work on the wedding day, it’s rare that a couple needs 10 hours of coverage with me. (Which many are conditioned to believe they need just by Googling)
Putting all prices out there-
This is certainly an option as well. It can save time answering emails, but also keep in mind that many couples don’t take into account that they may assume less coverage than what they actually need will suffice for them. Or they may assume they need your top shelf package and assume they can’t afford you. In reality, they may not. Once you put that out there, there’s no more need for you and your prospective client may make wrong assumptions; unbeknownst to you. Wedding photographer website pricing, no matter how you do it, it’s not foolproof. Pick your best option based on your needs and the experience of your client.