When you stop doing something new and listening to what your customers have to tell you, in many words or no words, business will slowly decline. Not what I want for my company, so….I am pleased to announce soon upcoming upgrades to Jay Farrell Photography! First, I will be getting new business cards soon, same design and same logo, but with a QR code being added to the back. I really hated this idea for a while, I first saw it done maybe a year ago. I thought, I’m an artist, how could this possibly add to the look of my card, ugly! LOL. But, there are days in my analytics report where I see 20 to 25 % of my site visitors are accessing through a mobile device. Though I wasn’t crazy about the look of it, it will add functionality, which really is priority one. I first thought, how lazy can people be, but the technology is here, so I may as well embrace it and make it as easy as I can for my visitors and prospective clients. Plus my designer assured me it wouldn’t be large, and wouldn’t take away from the design. So, it’s a good thing. It will help my viewers and will get me more traffic, will make my site more accessible to people, win win!
Second, I have made my headshot sessions (one look) including basic retouch, reduced from $150.00 to $100.00. I know there are a ton of photographers on Craigslist in Nashville who will do it for 50 bucks, but I’m not out to be the cheapest. But I am out to provide a great product for a great value. This provides an affordable headshot option for model and talent, corporate headshot clients, musicians, etc. Every bit helps….you spoke, I listened
Also, I have re structured my wedding photography packages! I have 2 different packages to include 2 or 3 hours of coverage, for under $1000.00! The upward of the 3 hour package includes a coffee table book, but the option is still there, omitting it, to make it under $1000.00. The other three packages include an engagement session and a coffee table book with professional design and lay flat pages, photographic cover and pages! This provides customers something they can’t go to a mass production retailer and get, this allows me to finish telling their story and keep it affordable for them! I will also be making short video clips with me demonstrating my sample albums, and coffee table books, giving the viewer an inside look so they can better visualize the product I provide, while they are in the research stage of planning their Nashville area wedding I can embed to my site, Youtube, and embed in emails with my package list, when I receive a wedding photography inquiry. Good stuff on the horizon! Now, finishing the Red House wedding coffee table book, so I have a sample to show what I am packaging. I currently have a guest sign in album which is a coffee table book, as well. Thanks to everyone for your feedback and support, it’s gonna be a great ride in coming years!