This past week I had the pleasure of attending a photographer’s get together, with a speaker from www.collages.net , a company that makes wedding albums and prints, and lots of other services available to professional wedding photographers. It was an honor to be invited to this small group, with some of the finest wedding photographers in TWESA, as well as the Nashville area. The speaker addressed how to stay successful in the business of photography…..and really it’s not much different from business in general. The most unhealthy thing you can do when running a business is to get complacent and not be willing to change how you do things, how you advertise, utilize social media, etc. In my time in business, I have changed things SO much, to use available tools to help my business, and overall how I do things. BUT what counts has not changed. The quality of the product I offer, and the service I provide my clients. I will address some of the key points this speaker made.
Thinking outside the box and being creative, in how you gain new clientele is important. He also discussed the importance of an online presence. This does not take the place of face to face or local presence, but is necessary these days to meet new faces, and for people to learn about you. Most everyone in the room, as well as the speaker did not live in a generation where we had to know every time our friends were taking a whiz….as the speaker worded it, LOL! But today, they do want to know. Maybe not that topic specifically. The use of social networks and search engines, blogging, and engaging your audience are necessary to doing business these days. It leaves less time to do your actual job, which is another reason we shouldn’t be working for peanuts LOL.
There are more photographers surfacing every day…..so it’s important to keep changing with the times and keep up with the public demands….and as he referred to creating opportunities for ourselves, as the blue ocean. What represents your company / studio image are many factors. Quality of work, advertising and marketing, branding, presentation materials including prints, studio appearance, personal appearance / dress, how we stay in touch with our customers, using creative deals that are still lucrative for us…..the list goes on. In short, knowing how to do the craft and run it as a business are two different entities…..and networking with other professionals, as well as being receptive to change and improvement are all key.