I must admit I have my reservations about this concept. I have no doubt that people still listen to the radio. But many would switch stations when commercials come on, plus now radio competes with cell phone use. God forbid people pay attention to the road LOL! Like any form of advertising, it requires frequency and persistence before it captures the attention of your audience. So buying a few spots would probably be fruitless. It would need to be often and not spaced out far. Which would get expensive quick! Also the better and more catchy the ad, the better it’s received by the audience. The demographic,station format, age of the listeners and type of music helps determine the clientele you are going after. Like for wedding photography, it would be most effective to target a fairly young audience as the majority of those types of clients. Time of day or night the ads are run would also make a big difference as to whether or not you would effectively reach your target audience.
I could still see businesses like plumbing / home repair, entertainment venues, restaurants, etc. doing well as a result of radio advertising. But photography is a visual field, that people don’t need frequently, like they do food. There’s no visual presentation to aid the audience or to motivate them to pursue you or view your work. So I would have to hope that people would write down my info, spell it right if they want to type in my site URL etc. Or are in a position to even do it when the commercial is fresh on their mind. These days people relate better to something they can easily click on, as well as see. Hence my efforts to get better search engine rankings for phrases like Nashville wedding photographers, Nashville headshot photographers, Nashville portrait photographers, etc. People are also being careful to get recommendations from people they know and respect, which is very smart. I am thankful to have most of my business as referral or word of mouth. I just do not see radio advertising working well for my type of business, but am trying to make an informed decision. Thoughts and experiences on this subject are welcome.